FEW corners of the internet are more likely to celebrate the news of another royal baby than Mumsnet. Users of the parenting website, founded in 2000, welcomed last week’s announcement with a flurry of excited messages and grinning emojis.
But not everyone was happy. One user, named “QuimJongUn”, bemoaned the fact that the same “fuckwits” who “spout their Daily Mail bullshittery” about benefit-claiming mothers are the same “wankwads” who will fawn over the baby when it is born. Other Mumsnetters agreed, in the strongest of terms.
Such streams of expletives are causing trouble for Mumsnet. On August 19th the Times reported that sponsors were threatening to pull adverts from the website. Among them were Confused.com, a price-comparison site, the National Trust, a conservation charity and Bulgari, a luxury jeweller. The organisations are reportedly wary of being associated with increasingly foul-mouthed mothers. Are they right to…Continue reading